Why being an affiliate is a balancing act

First.. let us start at the beginning.

What is an affiliate?

An affiliate is somebody who recommends you a product and takes a commission (or reward) when you purchase it.

An affiliate is like an online version of a salesman.

Just like a salesman, affiliates are sometimes treated with suspicion and contempt.

Rightly so.

Many affiliates, just like many salesmen, will do everything they can to push a sale. That means being dishonest, being pushy and betraying the trust of their audience.


Some affiliates, just like some salesmen, are extremely successful. They are experts at helping their audience, giving them the right information, engaging them properly and supporting them after purchase.

Don’t get me wrong.. becoming a successful affiliate requires that you know how to be persuasive, how to maximize sales from every customer and know how to turn someone who is vaguely interested into an enthusiastic buyer.

But that doesn’t mean you have to be dishonest and you can still keep two strong principles at heart:

  1. Promote products you believe in
  2. Make sure your customers are happy

What kind of affiliate are you?

What kind of affiliate do you want to be?

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